12 March, 2016

SOASTA & Edge Testing Announce Partnership

Edge Testing Partners with SOASTA as Digital Performance Management Gathers Pace

Digital Performance Management set to drive business growth across UK

SOASTA, the leader in performance analytics, today announced a partnership with UK-based Edge Testing as the market for Digital Performance Management continues to develop. The move comes as businesses look at ways to capitalize on their digital estate and drive online revenues. Edge Testing has teamed up with SOASTA to deliver Digital Performance Management through its SiteLoad service to digital companies across the UK and particularly in the gaming & retail sectors.

Digital Performance Management is a data-centric approach where web and mobile applications are continuously monitored, tested and optimised so as to deliver the best possible user experience. For organizations investing in their digital estate, the performance of their digital assets has a direct bearing on how end users interact and perceive their online operations. SOASTA’s partnership with Edge Testing will see both organizations focus on supporting companies to get the best from their digital assets by focusing on the end user experience and customer journey.

“SOASTA already enjoys a strong association with Edge Testing, with the company using the our CloudTest technology to power its SiteLoad service. This partnership builds on the existing association by further cementing the knowledge and expertise that both organizations possess and channelling it towards digital companies in key market sectors. Edge Testing understands the importance of continuous performance testing and the need to ensure that the performance of an organization’s digital assets is in sync with the needs and expectations of its users. Collectively, we expect our partnership will deliver tangible benefits to organizations that are transitioning to the new era of Digital Performance Management,” said Paul Smithson, EMEA head, Channel & Alliances SOASTA.

SOASTA’s channel program delivers innovative, market leading technology; comprehensive training and support to partners. The program continues to be revised and upgraded to ensure that partners can to business with SOASTA easily and can quickly draw on the necessary resources and expertise to support organizations moving into the Digital Performance Management space.

SOASTA is the leader in performance analytics. The SOASTA Digital Performance Management Platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 100 million tests performed and more than 250 billion user experiences measured, tested and optimized, SOASTA is the digital performance expert trusted by industry-leading brands, including 50 of the Top 100 Internet retailers, six of the Forbes Top 10 media companies and seven of the Forbes Top 10 tech companies, including Apple, Target, Nordstrom, Staples, Home Depot, Sears, Walmart, Etsy, Nike, Best Buy, Adobe, Intuit, Microsoft, DIRECTV, Netflix and CBS. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit

About Edge Testing
Edge Testing Solutions is a leading independent software testing provider based in the UK. Formed in 2007 Edge Testing has grown rapidly by excellence in delivery and service innovation. In 2013 Edge Testing launched its Digital Test Hub service that is focused on delivering on demand, low cost remote testing services in the UK. The SiteLoad service is provided as part of the Digital Test Hub. SiteLoad ensures organizations can monitor the performance of their digital assets within the spirit of flexibility provided by the Digital Test Hub. Edge Testing is trusted by organisations large and small to provide testing and assurance, customers include : Aberdeen Asset Management, Connect Assist, Flybe, Origo, Pound World, Sky Sports and Yorkshire Building Society. For more information about Edge Testing, visit  or


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